Episode Summary
In this episode, Jason and Lisa Cerezo, founders of Neon Moth, share how their agency emerged from back-to-back career setbacks and matured into a dependable creative partner for small businesses. From Jason’s early fascination with graphic design on a Commodore computer to Lisa’s self-taught website-building days on GeoCities, their combined resourcefulness shaped the foundation of their company.
Episode Highlights
- How a casual conversation at a bar triggered their first paid web project
- Why recurring website management became the stabilizing force during uncertain times
- The role of clearly defined boundaries and client communication in every project
- How their relationship strengthens their business
Agency Info
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Company: Neon Moth
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Guest: Lisa and Jason Cerezo
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Year Started: 2011
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Employees: 1-10
We felt their success was our success, and that’s how we’ve approached every client since.
Lisa Cerezo
Building an Agency from Real Life, Not Ideal Circumstances
Jason and Lisa didn’t start their business because they felt ready. They started it because they had to.Their willingness to learn, experiment, and adapt shaped their earliest offerings, from $300 websites to fully managed services that bring consistent revenue.
Recurring Revenue Isn’t an Add-On, It’s a Lifeline
A single early client inspired them to offer website management services. Years later, those monthly plans kept their business stable during the pandemic – a reminder that consistency often comes from simple, service-based recurring offerings rather than complicated productized models.
Partnership Works When Roles Are Established (and Respected)
As a married team, they credit their success to knowing when to step aside. Jason defers to Lisa on all things development; Lisa leans on Jason’s decision-making in pricing and project structure. Complementary strengths, not shared ones, hold their business together.
Show Notes
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