Let’s Build

Your Most Ideal Agency, Together.

Why an Agency Story?

Because you deserve a coach who’s been where you are and where you’re going

Running an agency while trying to build something meaningful and sustainable can feel overwhelming. I know, because I’ve lived it. Building the kind of agency that truly works—one that’s profitable and scalable while creating real impact for your team and clients—is more than challenging. It’s a journey that deserves an experienced guide who understands both where you are and where you want to go.

I believe the best path forward comes through shared experience and proven foundations. As your partner and coach, I’ll help you see past the day-to-day chaos to focus on what really matters. Together, we’ll create space for you to lead strategically, build predictable growth, and foster a thriving culture, all while reclaiming the freedom that inspired you to start this journey in the first place.

Luke Perrie, owner of Bandicoot Marketing, takes a selfie in front of a high-rise window with a stunning view of downtown Chicago’s skyline. He wears a black Nike jacket featuring the Bandicoot logo and smiles brightly at the camera. Tall buildings and a misty sky over Lake Michigan form the dramatic cityscape backdrop.
Rachel Ledet, owner of 30|90 Marketing, smiles warmly in front of a clean white background. She wears a vibrant pink blazer over a black top, paired with gold hoop earrings and a silver cross necklace. Her curly dark hair frames her face, and her confident, approachable demeanor shines through in this professional portrait.
Lori Asbury, owner of CMOco, sits comfortably on a white chair in a softly lit space with a blurred window in the background. She wears a sleeveless black top, white pants, and neutral-toned heels. Her long, blonde hair is styled in soft waves, and she accessorizes with a silver bracelet and ring. Lori smiles warmly with a confident, composed presence.
Chelsea Flower, owner of Scott Social Media, stands confidently against a solid blue background. She wears a fashionable off-white pantsuit with a unique, asymmetrical shoulder detail and tailored fit. Her long brown hair is styled in soft waves, and she accessorizes with silver hoop earrings and natural, elegant makeup. She smiles warmly, looking off-camera with a poised and approachable demeanor.
Kim Beechner, owner of Embark Marketing, a marketing agency based in Lubbock, Texas. She is smiling, has long straight brown hair, and is wearing a black top and delicate necklace. The background features a dark wooden trellis with green ivy.

Small business.
Big Impact.

Creating ripples of positive change.

I truly believe small businesses have the power to transform communities. When we strengthen an agency like yours, we create waves of positive change that reach far beyond your team. Your growth empowers the small (and big!) businesses you serve, creating a beautiful compound effect where your success enables their success, lifting up entire communities.

By building sustainable systems and strong foundations together, your agency becomes more than just profitable—it becomes a catalyst for growth, helping other businesses tell their stories and reach their full potential. Your success and value system transforms your clients. This is what drives An Agency Story: seeing agency owners like you create meaningful impact while building the life you’ve always envisioned.

Meet Russel

A guide who’s walked your path.

You know what makes a great coach (other than experience)? Understanding what it feels like to face big challenges, make mistakes, and figure things out along the way. My path to success was definitely chaotic and messy. It started with a paper route at nine years old, where I learned my first lessons about business and responsibility (even if I was only making $1/hour). From there, life took me in unexpected but formative directions: studying history at Mizzou, developing leadership skills in the Air Force, and becoming a financial advisor.

Then came the real plot twist: at 25, I decided to start a digital agency with absolutely no marketing or technical background. What could have been my biggest weakness turned into my greatest strength. Because I couldn’t do everything myself, I had to learn how to build success through people, systems, and process. I discovered that sustainable growth isn’t about having all the answers—it’s about creating an environment where good people can do great work.

This approach shaped everything we built. Through focusing on strong foundations and empowering others, we grew something meaningful. More importantly, I learned lessons that now help other agency owners navigate their own unique journeys, avoiding the pitfalls I stumbled into while building on the practices that actually work.

My story, like yours, is far from finished. And I look forward to seeing how our paths can cross.

What sets my approach apart?

Slow down to speed up

Quick fixes create temporary results. By taking time to build proper foundations—from clear processes to strong team culture—we create sustainable growth that compounds over time.

Focus on strengths

Your agency’s unique value lies in what you do best. We’ll build systems that let everyone operate in their zone of genius, creating better results with less effort.

Systems create freedom

Well-designed processes don’t restrict creativity—they enable it. The right systems give you and your team space to focus on high-impact work while ensuring consistent quality.

Learn for mastery

Understanding the ‘why’ behind changes creates lasting transformation. We dig deep into context and principles, empowering you to solve not just today’s challenges, but tomorrow’s opportunities.

Wins & things I’m incredibly proud of.

Professional

  • Founded and grew a digital agency to 40 team members with zero prior industry experience
  • Built a certified B Corp recognized for exceptional culture
  • Earned “Best Place to Work in Dallas” designation multiple times
  • Achieved an 8-figure exit at $15M valuation
  • Coached 20+ agencies to significant growth and transformation
  • Helped multiple agencies break the 7-figure revenue barrier
  • Featured speaker at industry events and agency workshops
  • Host of “An Agency Story” podcast, sharing insights from successful agency owners
  • 20+ years of combined agency ownership and coaching experience

Personal

  • Proud father of two—a daughter studying marketing and a son in architectural engineering
  • Military veteran and former D1 college athlete (wrestling)
  • Youth sports coach and active community member
  • Board member and Vice-Chair for local Chamber of Commerce
  • Married 23 years and counting
  • Still competitive at heart—you’ll find me on the basketball court or softball field whenever possible

Ready to write your story?

Let’s start with a conversation.

Every great story begins somewhere. For most of my clients, it started with a simple conversation about where they were and where they wanted to go. No pressure, no hard sell—just honest discussion about what’s possible when you have the right foundations and guidance in place. Something better is just one conversation away.

Take The First Step