Episode Summary
This episode features Craig Huey, founder of Creative Direct Marketing Group (CDMG), a multi-award-winning direct response ad agency headquartered in Nashville, Tennessee. Craig shares his path from aspiring teacher to global marketing expert and business owner. From mailing list data to AI and infomercials, Craig’s story is a masterclass in entrepreneurial evolution.
Top Takeaways:
- Why persistence and preparation beat polish—even when pitching to sports legends.
- How staying “one step ahead” helped CDMG innovate through every marketing evolution, from typewriters to AI.
- The keys to a successful generational transition when passing down an agency.
Agency Info
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Company: Creative Direct Marketing Group
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Guest: Craig Huey
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Year Started: 1985
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Employees: 26-50
Persistence isn’t optional, it’s the price of staying in business.
Craig Huey
Key Takeaways
Betting on Yourself (with $3,000 in Ones)
Craig bought his first company with a suitcase full of single bills—and a whole lot of guts. His drive to create value and solve problems fueled his confidence, even without a formal business background.
“I gave him the briefcase full of $1 bills. He opened it, smiled, and said yes.”
From Copy Machines to ChatGPT: Embracing Every Wave of Innovation
From being the first to use electric typewriters and fax machines to pioneering infomercials and magalogs, Craig emphasizes the need to evolve with technology. Today, CDMG is an AI-powered agency integrating tools like ChatGPT into research, media, and creative workflows.
“If you’re not growing, you’re dying. You’ve got to stay one step ahead.”
Training Entrepreneurs, Not Just Employees
Craig’s agency has been a launching pad for many entrepreneurs. He believes the best leaders train others to build their own businesses and adopt an owner’s mindset.
Accountability Over Hype
CDMG isn’t interested in fluff metrics. Craig’s commitment to “accountable advertising” has set the agency apart for decades.
“We specialize in scientific marketing—before it was cool, and especially now that it’s necessary.”
Navigating the Hard Knocks of Business
From tax audits to half-million-dollar losses, Craig’s journey hasn’t been smooth—but his resilience and faith carried him through. He shares actionable lessons on building supplier trust and protecting your business.
Building a Legacy: Family, Faith, and the Future
Craig’s son Caleb now leads CDMG, proving the power of patience, hands-on learning, and strategic transition. Their Nashville relocation sparked new growth and allowed the next generation to take the reins.
“Don’t hire your friends. Let your kids learn from experience. Be patient—and let them own it.”
Show Notes
- Newsletter: Direct Marketing Update
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