Episode Summary
In this compelling conversation, Ryker Taylor, founder of Wundertre, shares how a winding career path from engineering to real estate led him to discover a passion for digital marketing. Launching his agency at just 21 with minimal capital, Ryker reflects on the early lessons, the mindset shifts, and the bold decisions that fueled his growth. But this episode isn’t just about business…Ryker opens up about his deeper “why,” rooted in faith, resilience, and a vision to help young men who grew up like he did.
Episode Highlights:
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- From Real Estate to Marketing: How learning to market himself as a realtor led Ryker to launch Wundertre.
- Community & Culture: How a Thursday night tradition helps Wundertre avoid the “cobbler’s kids” dilemma.
- Faith Meets Vision: Ryker’s long-term goal of opening a retreat center for young men.
- Texas Triumph: Winning Lubbock’s brisket championship…is there a greater honor?
Agency Info
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Company: Wundertre
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Guest: Ryker Taylor
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Year Started: 2016
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Employees: 1-10
You can’t change your age, but you can out-prepare everyone else in the room.
Ryker Taylor
Key Takeaways
Build Before You’re “Ready”
Ryker didn’t wait for a business plan, perfect skills, or startup capital. Instead, he leveraged relationships and existing demand,starting with realtors who already trusted him for marketing help. His early approach? Knock on doors and offer value. “I sold my TV and PlayStation to cover rent. That’s how all-in I was.”
Resilience is a Business Strategy
Ryker attributes much of his growth to overcoming limiting beliefs rooted in a difficult childhood. Without a blueprint for success, he developed his own, centered around deep learning, experimentation, and an appetite for challenges.
Internal Time Is Sacred
Wundertre’s Thursday night work sessions are more than calendar blocks—they’re a cultural staple. By carving out time specifically for internal marketing and team development, Ryker ensures his agency practices what it preaches. “If we don’t invest in ourselves, we can’t expect others to.”
Purpose Beyond Profit
Ryker’s long-term goal isn’t just financial success, it’s building a retreat center for young men without strong male role models. It’s a mission born from personal experience and sustained by his belief that business should serve something bigger.
Show Notes
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