Episode Summary
Ryan Stetz, co-founder of 232 Creative, joins host Russel Dubree to unpack his path from freelance designer to agency owner. With a background spanning graphic design, video, and web development, Ryan has built his agency by continuously expanding his capabilities and adapting to new challenges.
Episode Highlights:
- How Ryan’s early freelance work evolved into a full-service agency
- The moment losing his job became the catalyst for starting 232 Creative
- The lessons learned in sports leveraged in agency life
- How AI and industry changes are reshaping client expectations
Agency Info
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Company: 232 Creative
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Guest: Ryan Stetz
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Year Started: 2015
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Employees: 1-10
Forget that game, forget that play… and move forward.
Ryan Stetz
Key Takeaways
Capability Builds Over Time
Ryan didn’t begin with a full-service offering. He started with graphic design and expanded into video, web, and marketing out of necessity. The ability to learn new skills as opportunities arise can become a valuable asset.
Setbacks Are Part of the Process
Getting laid off wasn’t part of the plan, but it forced action. Moments of instability often create the push needed to move forward, especially when paired with existing momentum and opportunities. You take the L’s and move forward.
Agency Ownership Is More Than Creative Work
As the business grew, Ryan found himself spending more time on operations, including HR, accounting, and management. Running any business requires stepping beyond your craft and into numerous other responsibilities.
Your Environment Shapes How You Build
Growing up around family members running their own businesses influenced Ryan’s mindset early. Exposure to certain environments and experiences often carries forward into how you approach challenges and opportunities.
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