Episode Summary
Chris Majernik is the founder of Lawsome Digital, a marketing agency that serves transactional law firms, those not focused on litigation, but on proactive legal services like estate planning and real estate. After getting laid off from what she thought was her dream job, Chris pivoted and launched her first agency, Green Bag Designs. Years later, fueled by a desire for clarity and specialization, she created Lawsome Digital during the COVID-19 pandemic.
Episode Highlights:
- Early entrepreneurship: Chris launched her first business at age 11…pet-sitting turtles.
- The pivot moment: Getting fired from her first marketing job led to starting Green Bag Designs.
- Niche evolution: Lawsome Digital was born out of a desire to specialize in marketing for transactional law firms.
- Running two agencies: Chris explains how she manages operations, tools, and teams across two separate brands.
Agency Info
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Company: Lawsome Digital
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Guest: Chris Majernik
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Year Started: 2013
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Employees: 1-10
I didn’t start with a business plan. I started with Craigslist gigs and a green bag.
Chris Majernik
Key Takeaways
Setbacks Can Spark Transformation
Getting laid off from her “dream job” was a moment of devastation for Chris but also the catalyst that led her to take control of her career. Rather than fall back into the job market, she hustled, working full-time while building her own business at night.
“It was terrifying, but also freeing,” Chris recalls. This experience gave her the grit and clarity to pursue entrepreneurship full-time.
Niching Down Creates Power and Purpose
Lawsome Digital wasn’t just a rebrand, it was a strategic response to the kind of clients Chris loved working with most. Transactional lawyers need tailored marketing that respects legal regulations and connects with clients proactively. By focusing on this niche, Lawsome has developed deep subject matter expertise and a clear value proposition.
“We know exactly who we serve and how we serve them,” says Chris.
Personal Branding Still Matters
From the literal green bag she carried to networking events to naming her agency “Lawsome,” Chris understands the importance of sticky branding. These personal touches help people remember her and her businesses—especially in a relationship-driven service industry.
Running Two Agencies Can Work with the Right Systems
Chris manages both Lawsome and Green Bag Designs simultaneously. While Green Bag continues to serve a broader range of professional services, Lawsome operates with stricter processes due to legal advertising regulations. Sharing talent across both agencies while customizing workflows keeps operations lean but effective.
Build With the End in Mind
Unlike her first agency, Chris created Lawsome with long-term value and potential exit in mind. She’s already planning documentation and systems to make the business transferable down the line.
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