Episode Summary
Ashley Bundis, founder of Glitter Sparkle, brings Broadway flair and deep marketing insight to her work helping brands create genuine relationships with their audiences. With a background that spans high-level theater production and nonprofit leadership, Ashley shares how embracing her unique vibe, and being told she was “so glittery and sparkly” for years, inspired the bold creation of her agency.
Episode Highlights:
- The origin story behind the unforgettable “Glitter Sparkle” name and why it’s more than just a catchy title.
- How Ashley’s time at The Public Theater and Serino Coyne shaped her intuitive marketing approach.
- Why being “too much” turned into a competitive advantage.
- The secret behind building trust, intimacy, and what she hilariously calls a “Glittergasm” with clients.
Agency Info
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Company: Glitter Sparkle
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Guest: Ashley Bundis
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Year Started: 2019
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Employees: 1-10
My relationships are everything to me. That drive, tenacity, and care…it connects. It’s Velcro.
Ashley Bundis
Key Takeaways
Branding Is a Feeling, Not Just a Logo
Ashley emphasized that branding is ultimately about vibration and intimacy, how your audience feels about your business. Her agency doesn’t just make things look good; they dig deep into brand health, emotional resonance, and relationship-building strategies that stick.
Be Unapologetically You
Clients remember how you made them feel. Ashley’s glittery, sparkly persona isn’t just a brand, it’s who she is. Whether you’re bold and energetic or quiet and contemplative, her advice is clear: Be consistent, be genuine, and follow up. People will notice.
Care is a Competitive Advantage
Glitter Sparkle isn’t interested in one-off projects, they’re in it for the long haul. From mentoring college students to empowering clients from the inside out, the agency positions itself as an extension of the client’s internal team, not just a vendor.
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