Episode Summary
In this episode, Russel Dubree talks with Nico Pisani, founder of White Canvas and Loop3, about his remarkable entrepreneurial journey from freelancing in Buenos Aires to building two agencies that are powerfully positioned. Nico opens up about the lessons learned from growing too fast, saying yes to the wrong opportunities, and learning through failure.
Episode Highlights:
- How Nico’s spontaneous trip to New York became a defining moment in his career
- What “learning with your own pain” really means in business
- Why saying no can be more powerful than saying yes
- How to recognize when risk is the right move
Agency Info
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Company: White Canvas & Loop3
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Guest: Nico Pisani
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Year Started: 2015
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Employees: 11-25
When you learn with your own pain, it’s something that you’ll take forever.
Nico Pisani
Key Takeaways
Action Over Perfection
Nico’s story proves that waiting for the perfect plan often means never starting. His trip to New York was fueled by belief, not certainty and that willingness to act led to opportunities he couldn’t have scripted.
Growth Without Foundation Hurts
Rapid growth might look impressive, but without structure and financial clarity, it can quickly become unsustainable. Nico shares how misjudging project economics and scaling too fast taught him invaluable financial discipline.
The Power of Saying No
Each “no” creates space for the right “yes.” Taking on projects misaligned with your vision can derail progress, while setting boundaries builds long-term stability.
Pain Is the Best Teacher
As Nico puts it, “When you learn with your own pain, it’s something that you’ll take forever.” The setbacks and missteps became the foundation for his future success.
Betting on Yourself Pays Off
Sometimes, courage, not certainty, is the strategy. By taking risks, showing up, and learning through discomfort, Nico found clarity about his business, his clients, and himself.
Show Notes
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