Episode Summary
Piotr started as a self-taught developer with little interest in “soft skills.” Years later, after getting fired from a comfortable job, he discovered that human connection, empathy, and clear values were the real foundation of business growth. Today, Nopio builds world-class design and development solutions for marketing teams worldwide, all grounded in a simple principle: honesty makes everything easier.
Episode Highlights
- The story of how getting fired pushed Piotr to start his own agency
- Why Nopio pivoted from complex software projects to marketing websites
- The cultural contrasts between doing business in Poland and the U.S.
Agency Info
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Company: Nopio
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Guest: Piotr Nowak
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Year Started: 2010
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Employees: 11-25
We can’t live long with good enough. We just want to keep improving.
Piotr Nowak
Key Takeaways
Honesty Builds Better Business
When asked about the biggest difference between Polish and American business culture, Piotr didn’t hesitate: “You guys are more honest… That’s why I actually prefer doing business with Americans, there is more trust.”
Growth Through Simplicity
After years of complex, high-stress software work, Nopio found stability and joy in a simpler model: building user-friendly WordPress sites for marketing teams. The lesson? Sometimes growth means refining what you do best,not expanding what you do most.
Global Collaboration, Local Values
Though Nopio operates remotely, their Polish roots and global client base have created a balanced rhythm. The team works mornings in deep focus and meets clients across time zones in the afternoon, a reminder that trust and communication matter more than proximity.
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