Episode Summary
In this episode of An Agency Story, host Russel Dubree welcomes Jordan Nix, founder of The Nix Company, a Dallas-based social media and branding agency. Jordan shares her unfiltered journey from early motherhood and entry-level marketing jobs to launching and growing her own agency. Her story is one of resourcefulness, clarity of vision, and relentless work ethic.
Episode Highlights:
- How Jordan went from leasing apartments to leading international marketing efforts.
- The pivotal role of her grandfather’s autobody shop in shaping her early work ethic.
- Why the pandemic didn’t derail her business and actually opened new doors.
- How she grew a single retail center client into a national footprint.
- Her vision for The Nix Company’s future as a retail and hospitality marketing leader.
Agency Info
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Company: The Nix Company
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Guest: Jordan Nix
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Year Started: 2018
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Employees: 11-25
Truly, failure wasn’t an option for me. I needed to be successful to give my son the lifestyle that I had when I was a kid.
Jordan Nix
Key Takeaways
Failure Wasn’t an Option—And That Was Her Superpower
Jordan didn’t just hustle…she had to. Becoming a mother at 17 put her on an accelerated path to self-sufficiency. That urgency instilled a “say yes and figure it out later” mentality that fueled her early career and continues to shape her leadership style. “I needed to be successful to give my son the lifestyle he deserved. That was the drive behind every decision I made.”
Every Job Became a Launchpad
Whether it was creating brochures during her apartment leasing job or building a social media department for an international food brand, Jordan leaned into every opportunity. She was often the first hire or lone marketing lead which gave her unmatched ownership and experience. “I took a pay cut to work for a startup, but I learned more there than anywhere else. I was building decks, processes…everything from scratch.”
The Pandemic Proved the Power of Social Media
When COVID hit and her largest client pulled out, Jordan feared a downward spiral. Instead, new opportunities came knocking, most notably in retail centers seeking to boost digital engagement. That moment solidified her agency’s focus on social media and influencer marketing as core services. “That experience showed me social media isn’t going anywhere. It’s the tool to keep brands connected during disruption.”
Saying Yes Leads to Growth
One referral turned into a long-standing client. One retail center expanded into nine. Today, The Nix Company works with brands across Dallas, Austin, Southern California, and San Francisco, without losing the boutique, high-touch ethos Jordan built from day one.
Show Notes
Mentioned in the Episode:
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