Episode Summary
In this compelling conversation, Sara Mitchell, founder of Solinity Marketing, reveals her journey from SEC sideline reporter to agency owner specializing in the senior living and healthcare sector. Based in Knoxville, Tennessee, Sara walks us through how she turned a pandemic into an opportunity and created a fast-growing agency grounded in purpose, storytelling, and service.
Episode Highlights:
- How Sara’s journalism background shaped her agency’s storytelling-first approach
- The unique marketing challenges and opportunities in senior living and healthcare
- What it takes to lead and grow a business born in crisis
Agency Info
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Company: Solinity Marketing
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Guest: Sara Mitchell
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Year Started: 2020
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Employees: 11-25
I realized I didn’t need the spotlight, I needed purpose. That’s when everything changed.
Sara Mitchell
Key Takeaways
From Broadcast Journalism to Boutique Marketing
Sara didn’t set out to be an entrepreneur. But her early career in broadcast journalism, including time at CBS Sports and the SEC Network, equipped her with storytelling skills that now define Solinity’s brand. When the pandemic paused live sports, and much of the world, she pivoted.
Marketing with Purpose in Senior Living
Solinity Marketing’s niche isn’t just smart, it’s deeply meaningful. Sara discusses how her agency helps both B2B and direct-to-consumer clients within the senior living space. Whether helping families navigate care for aging parents or promoting vibrant retirement communities, their campaigns focus on education, empathy, and experience.
Bootstrapping with Grit and Strategy
Launching an agency in 2020 was risky—but Sara leaned on discipline, smart hiring, and existing networks. Her advice to new founders? Lean into your community, take time to celebrate small wins, and lead with authenticity.
Team Culture That Moves
From charity bike rides to stairwell wellness plans, Sara’s team culture is as energetic as it is intentional. By aligning the agency’s internal operations with its external mission (“Make a Difference”), Solinity attracts purpose-driven talent who care about more than just a paycheck.
Show Notes
- Giftology by John Ruhlin – A practical guide to using thoughtful gifts in business development
- Leaders Eat Last and The Infinite Game by Simon Sinek – Core reads on leadership and business vision
- Pedal for Alzheimer’s – The nonprofit Sara supports through fitness and advocacy
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