Episode Summary
In this episode, Anthony shares the lessons he learned inside corporate environments, why he eventually walked away to build his own agency, and how bold “big baller moves” helped him stand out in a crowded legal marketing space.
Episode Highlights
- His lucky chance at getting out of the mailroom to discover Google ads
- The internal battles that pushed him to leave corporate and start his own agency
- How hiring young, hungry talent became his growth strategy
- The $30 NASDAQ billboard stunt that generated outsized attention
Agency Info
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Company: Adsquire
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Guest: Anthony Higman
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Year Started: 2021
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Employees: 1-10
I never really believed in myself, but at each step I excelled and rose through the ranks to the top.
Anthony Higman
Key Takeaways
Bet on Measurable Value
If you can clearly tie your work to revenue impact, you gain leverage with clients and inside your own organization. Obsess over performance metrics that drive real business outcomes, not vanity numbers.
Hire for Hunger, Train for Skill
Curiosity, humility, and drive matter more than experience when building a team. Technical skills can be taught, but leveraged with creating an excitement about the work is a critical component for the learning process.
Create Energy Through Bold Moves
Creative experiments, like high-visibility marketing stunts, can be a fun, culture rich activity that carries across to clients.
Show Notes
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