Episode Summary
Emily Teater never planned to start an agency. But after moving to Boulder with her young family and a background in food photography, she noticed a glaring problem: passionate CPG founders with great products but lackluster social media. What started as solo photo shoots evolved into Set Creative Studios, a full-service content and social agency helping better-for-you brands look as good online as they taste in person.
In this episode, host Russel Dubree sits down with Emily to explore:
- The surprising overlap between parenting and leadership—and why she runs her household and agency like a team.
- How solving one clear problem became her entry into entrepreneurship (without ever working a corporate job).
- The challenge of stepping out of the work you’re best at to lead the business instead of working in it.
Whether you’re raising a family, launching a brand, or learning to delegate in your business, Emily’s story offers a grounded and inspiring roadmap for doing it all—with intention.
Agency Info
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Company: Set Creative Studios
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Guest: Emily Teater
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Year Started: 2019
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Employees: 1-10
Essentially what you do is you solve, you find a problem and you solve it, then you sell that solution to people.
Emily Teater
Key Takeaways
Building a Business with Purpose
One of Emily’s biggest takeaways is the need for businesses to solve a problem, not just offer a skill. Too many entrepreneurs focus on what they can do rather than what their customers need.
“Figure out a problem, find a solution, and then sell that to your customer.” — Emily Teater
This simple but powerful approach allowed Emily to transition from food photography to running a full-service content creation and social media agency for emerging CPG brands. Instead of just offering beautiful visuals, she ensures her clients’ brands connect with customers in a way that drives sales.
Entrepreneurship as a Team Sport
Emily and her husband both run businesses, making teamwork an essential part of their family dynamic. She shares how they approach their household like a business team by dividing responsibilities, setting expectations, and supporting each other’s ventures.
The same teamwork mindset applies to raising kids. Emily believes in teaching her daughters problem-solving and critical thinking, skills that are just as crucial in business as they are in life.
“If you can solve a problem, you can learn anything.” — Emily Teater
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