Build a Business Like You’re Trying to Get Drafted

Business Is a Sport — Prepare Like an Athlete

Daniel’s success isn’t about talent alone, it’s about systems, routines, and execution. He built his agency using the same strategy he used to land NFL workouts: study your targets, understand your value, and be relentless in your outreach.

Mentorship Is a Multiplier Whether it was a real estate expert early on or another agency owner later in his journey, Daniel credits much of his acceleration to mentors. Their insights helped him avoid common pitfalls, scale faster, and refine his agency’s direction with clarity.

Don’t Just Talk, Show Value Early

Borrowing from his football coach’s advice to “look the part when you step off the plane,” Daniel’s team builds customized mockups even before a prospect becomes a client. This early investment signals commitment and vision, a major conversion driver.

Your Best Clients Might Not Be the Biggest

Daniel learned during the pandemic that loyalty and resilience came from his small business clients, not his high-dollar contracts with larger organizations. That insight reshaped ATX’s focus toward owner-led service businesses who value relationships.

Refine Direction Through Experience

From generalist freelancer to niche agency operator, Daniel didn’t start with a clear roadmap, he earned it. Constant reassessment of what works (and for whom) helped him build a sustainable, specialized agency.