Episode Summary
Rachel Ledet leads 30|90 Marketing, a New Orleans–based, woman-led marketing consulting firm working in professional services, construction, and community development. In this conversation, she shares how her agency moved from being broadly capable to clearly focused, and what that shift unlocked across the business.
Rather than a tidy success story, this episode walks through the real timeline of growth: uncertainty, parallel paths, tough client decisions, and the confidence that only comes from lived experience.
Episode Highlights
- How 30|90 moved from “we can help with anything” to a clear, focused message
- The internal resistance that shows up before clarity does
- Why positioning took longer than expected—and why that mattered
- What changed once Rachel stopped trying to keep every door open
- How long-term thinking reshaped referrals and conversations
Agency Info
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Company: 30|90 Marketing
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Guest: Rachel Ledet
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Year Started: 2018
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Employees: 1-10
Once we started saying this is what we want to do, people started bringing our name up when we weren’t there.
Rachel Ledet
Clarity Is Built Through Commitment
Rachel didn’t wait to feel confident before narrowing her focus. Confidence followed action, not the other way around. Once she committed to a clear direction, conversations became easier and opportunities more aligned.
Flexibility Has a Hidden Cost
Being open to everything felt safe early on, but it came with tradeoffs. Energy was spread thin, messaging felt diluted, and decision-making became harder. Letting go of that flexibility created space for stronger work and better-fit clients.
Letting Go Is Part of Progress
Some relationships had to change for the business to move forward. Rachel shares how stepping away from certain clients was necessary to build the agency she actually wanted to run.
Consistency Creates Momentum
Telling the same story, in the same way, over time mattered more than finding the “perfect” message. Repetition built recognition, trust, and stronger referrals.
Show Notes
Book Mentioned:
The Four Conversations by Blair Enns
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