Episode Summary
Andi Dunn is the heart and soul behind Honey Creative, a boutique branding agency focused on helping clients feel confident and seen through intentional design. She shares how her dream of becoming a veterinarian figure skater turned into building a design studio known for its warmth, collaboration, and personality.
Episode Highlights:
- “Nice ass work for nice ass people” isn’t just a cheeky tagline, it’s a company philosophy.
- Collaboration over control: Andi shares how involving a client’s community in branding decisions became a game-changing strategy.
- Stubbornness as a superpower: When her business partners bailed, Andi doubled down and built something even better.
Agency Info
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Company: Honey Creative
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Guest: Andi Dunn
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Year Started: 2015
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Employees: 1-10
Deliverables are a dime a dozen, your process is what makes the difference.
Andi Dunn
Key Takeaways
You Don’t Need to Be Big to Make an Impact
Andi’s approach emphasizes strategic, thoughtful growth over size. She’s intentionally kept Honey Creative lean, allowing for deeper, more meaningful work with clients and a close-knit team. “Having a big business doesn’t equal a successful one. You can make a big impact with a small team—as long as everyone’s bringing their best.”
Rebranding Isn’t About You…It’s About Your Audience
A pivotal insight came when a client couldn’t decide on a design. Instead of pushing personal preferences, Andi brought in the client’s audience for feedback. By crowd-sourcing insights from the client’s real-world network, Honey Creative helped ensure the final product aligned with perception, not projection.
Learn from the Low Points
One of Andi’s worst client experiences—a four-page, single-spaced takedown letter—became a powerful motivator. It forced her to revisit her contracts, reinforce boundaries, and get crystal clear on who she does and doesn’t want to work with.
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