Episode Summary
In this episode, Russel chats with Stephanie M. Casey, founder of Lovage Inc., a Dallas-based creative agency focused on building Webflow websites for progressive and innovative organizations. Stephanie’s path to agency ownership is anything but traditional. With roots in Hollywood film editing and a detour into indie music, she ultimately pivoted to entrepreneurship with a mission: make creative work more efficient, inclusive, and impactful.
Episode Highlights:
- Stephanie’s early days in film editing with studios like HBO and her unexpected pivot to the music scene in Portland.
- The inspiration behind Lovage Inc. and its evolution from consulting to productized website services.
- Lessons learned from scaling a team and transitioning platforms from Wix to Webflow.
- How a viral shelter dog media account (Dallas Love Bugs) became Stephanie’s latest creative outlet.
- Why she’s stepping back from sales and embracing new possibilities while staying rooted in purpose.
Agency Info
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Company: Lovage Inc.
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Guest: Stephanie Casey
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Year Started: 2016
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Employees: 1-10
I knew I couldn’t scale if every client still wanted me. That’s when I shifted to productizing our services.
Stephanie Casey
Key Takeaways
Your Path Doesn’t Have to Be Linear
Stephanie’s journey proves that professional pivots, whether into new industries, business models, or creative mediums, can lead to deeper alignment with your passions. Starting in Hollywood and landing in digital design, her story reinforces that reinvention is not failure, but growth.
Productization Can Be Your Path to Freedom
Faced with burnout and an over-reliance on her own time, Stephanie leaned into productization. By standardizing her agency’s website services into a six-week package, she created operational efficiency and space to scale without sacrificing quality.
Let Go to Grow
A long-standing client relationship, born from consulting, became a weight. Letting go of that contract during the pandemic, despite the risks, freed Stephanie to shift focus and find new direction. Knowing when to say no is critical for long-term sustainability.
Creative Work Needs a Cause
From choosing clients with strong ESG values to founding Dallas Love Bugs, Stephanie believes creativity should be in service to something meaningful. Her passion for animal welfare and her ability to tell stories through media is changing lives…one dog at a time.
Success Isn’t Always Measured in Revenue
After scaling Lovage and experiencing burnout, Stephanie is choosing projects that spark joy over endless growth. This season of life is about impact, authenticity, and clarity…something many agency owners can relate to.
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