Episode Summary
In this episode, we meet Marta Luvian, co-owner of Anchor Marketing, a digital agency in Tulsa, Oklahoma specializing in SEO, Google Ads, and data-centric marketing strategies. Marta shares her unconventional path from aspiring international community developer to MBA graduate, and eventually, full-fledged entrepreneur. Marta’s story is both a tactical roadmap and a personal journey about building something meaningful, without cutting corners.
Episode Highlights:
- Why Marta walked away from a traditional career to launch her agency cold turkey and how she landed her first clients without a website
- How Anchor Marketing transitioned from social media-heavy services to a focus on SEO and Google Ads backed by transparent analytics
- The lessons Marta learned from a poorly performing agency that inspired her to start her own
- What it’s really like running a business with your spouse and how they balance roles and respect
- Marta’s reflections on being a parent, immigrant daughter, and competitive athlete and how each role fuels her entrepreneurial fire
Agency Info
-
Company: Anchor Marketing
-
Guest: Marta Luvian
-
Year Started: 2017
-
Employees: 1-10
I saw agencies charging thousands and doing nothing, so I thought, what if we just actually did the work and treated people well?
Marta Luvian
Key Takeaways
Integrity Is a Market Differentiator
Marta’s agency was born from frustration: she saw firsthand how another agency charged high fees while delivering minimal results. Her solution? Do the opposite. Transparent reporting, client education, and clear ROI became core to Anchor’s approach…earning long-term trust from businesses burned in the past.
Cold Calling Can Still Work, If You’re Willing
No ads. No website. Just grit. Marta’s first clients came through old-school door-to-door pitching, complete with a one-pager and an elevator pitch. It’s a reminder that relationships, hustle, and showing up in person still matter, especially in the early days.
Marketing Is Personal and Should Feel That Way
Clients often refer to Marta and her team as an extension of their business. By offering monthly review calls, accessible communication, and honest feedback, Anchor Marketing fosters real connection. It’s not just about metrics, it’s about being present and approachable.
Niche Expertise Grows Over Time
While they started broad, Marta and her team leaned into their backgrounds in oil and gas and e-commerce, which now drive much of their business. Their ability to adapt, from social media management to specialized Google Ads campaigns, shows the value of growing with market demand while staying grounded in expertise.
Work-Life Balance Requires Intention (and Support)
Juggling motherhood, business ownership, and a husband as a business partner isn’t easy. Marta’s candid take on dividing roles, managing communication, and setting boundaries within their working relationship is invaluable for any entrepreneurial couple.
Enjoy this Episode?
Subscribe to An Agency Story on your favorite podcast app for more real stories from agency owners. Loved what you heard? Leave a review or share this episode with someone building their agency from the ground up.
