Episode Summary
In this compelling episode, Monica Feid shares her path from eager schoolgirl journalist to co-founder of a premier PR and marketing agency with deep roots in franchising. Monica opens up about merging companies, surviving (and growing through) the pandemic, building a national remote team, and why storytelling is still at the heart of everything she does.
Episode Highlights:
- Monica’s childhood newspaper that sparked a lifelong love of storytelling
- The bold move from employee to agency owner after a surprise merger
- How BizCom’s integrated team structure created deeper client results
- The evolution of PR in the digital age and why LinkedIn trumps press releases
- Behind the scenes of Undercover Boss and landing multiple clients from the show
Agency Info
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Company: BizCom Associates
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Guest: Monica Feid
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Year Started: 1999
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Employees: 26-50
I didn’t know what I didn’t know… but I didn’t know failure either.
Monica Feid
Key Takeaways
Specialization Creates Visibility
Monica credits much of BizCom’s steady growth to its specialized focus on franchising. Rather than being generalists, their deep domain knowledge in the franchise space positioned them as go-to experts…an approach that drew in major national brands looking for proven results.
Digital Content Isn’t Optional, It’s the Front Line
BizCom’s fastest-growing division isn’t PR, it’s digital. Monica emphasizes that today’s CEOs can’t wait for a press release to maybe get coverage. Instead, she advocates for thought leadership pieces and platform-native content that proactively shapes narratives and draws media attention.
Remote Work Wasn’t a Hurdle, It Was a Launchpad
Thanks to years of testing remote work before COVID-19, BizCom was ready when the pandemic hit. The result? The agency tripled in size, unlocked national hiring, and redirected its commercial lease budget into more meaningful team gatherings and client events.
Be Open to Evolution
Monica says what helped BizCom stand the test of time wasn’t rigid processes, but an openness to change. From adopting digital tools to shifting their hiring mindset and going remote, it’s that entrepreneurial flexibility that defines their longevity.
Show Notes
Resources & Mentions in the Episode:
- Live R.I.C.H. by Dina Dwyer-Owens – Book
- Feature on Undercover Boss (CBS) episode featuring Monica’s client
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