Agency Coaching.

Build your ideal agency.

If you’re an agency owner with a team of 5-20 looking to build something more sustainable and profitable, while gaining back the freedom to focus on what matters most, you’re in the right place.

How 1-1 Coaching Works

Building success through collaboration

Every agency’s path and goals are unique, which is why I don’t believe in templated solutions. Instead, we’ll start by understanding your vision for your ideal agency, then systematically build the strategies and foundations to get you there.

Through bi-weekly or monthly strategic sessions, we’ll strengthen core aspects of your business—from operations to team development, consistent sales to sustainable growth, retaining better clients to increasing profits. You’ll gain clear direction and practical tools that create ripple effects across your agency, with each improvement building on the last. Most importantly, you’ll have an experienced guide who can help you avoid pitfalls, shorten the learning curve, and accelerate success.

All One-On-One Coaching Includes

Bi-weekly 90 minute strategy sessions

Clear action steps with built-in accountability

Detailed session summaries and frameworks

Support between meetings when needed

Fresh perspective on your biggest challenges

That’s Me

Additional Coaching Services

These additional coaching options are designed to solve real, pressing business challenges—quickly and effectively. Each represents a strategic component of a 1-1 coaching program. If you’re not ready for a full engagement but want to experience the kind of targeted insight and transformation my clients rely on every day, this is where to start.

Agency Benchmark Report (free)

Within 24 hours, you’ll receive a personalized report with stats and recommendations based on real agency data – offering clear direction and actionable steps aligned with your goals. Get your benchmarking report.

Mastermind Group

Join a group of other agency owners just like you that meet regularly to discuss and get feedback on real time business challenges and opportunities.

Positioning Review

Develop and refine your agency’s positioning, core offering, and develop a lead generation system to reach your most ideal customers.

Core Strategy

Identify the next most important focus for you and your business and build a game plan to support it.

Sales Review

A comprehensive review of every aspect of your sales process from initial consult to signing the deal. Includes interaction with prospects and other primary data collection for a no bones assessment on your sales practices.

All-In Review

A top to bottom analysis of every facet of your business from sales and leadership, to team and finances. Surveys, interviews, benchmarking, and other means will be used to provide a full report out with recommendations.

Past clients have experienced…

Predictable revenue beyond referrals

Confident, autonomous teams

Higher-value client partnerships

Streamlined delivery

More strategic leadership

Enhanced profit margins

“Russel is so much more than an agency coach. He’s a partner, a business therapist, and an invaluable wealth of knowledge. Since working with Russel, our agency has seen not just our largest year of growth, but also a significant increase in profitability.”

Chelsea Flower
Scott Social

“Russel works to understand what drives you as a person and as an entrepreneur and then challenges you to dig deeply in order to pursue the life and career you’re searching for. One of the biggest takeaways for me in talking with Russel is that he gets it- the personnel, the financial side, the entrepreneurial journey, the ups and downs.”

Rachel Ledet
30|90 Marketing

“Russel has walked me off cliffs, introduced new ideas and perspectives that I hadn’t even thought of, and listened when I just needed to vent. I look forward to every session, and can’t wait to continue the relationship as my business grows.”

Luke Perrie
Bandicoot Marketing

“Russel was a phenomenal collaborator and he really challenged me to think differently and outside the box. I implemented numerous of his ideas and we have really seen great results. My agency has grown year-over-year both financially and strategically.”

Lori Asbury
CMOco

“Russel has given me new rails to run on, ones that are aligned with growth, focus, and sustainability. He is great at pushing you forward when you’re not sure what next step you should take, and challenges you in the right ways. If you’re an agency owner looking for a mentor or coach, I highly recommend Russel. And if you’re not looking for one? I still recommend him!”

Leah Messina
Sinuate Media

“Russel’s experience in growing and leading a company from the ground up gives him a unique perspective as a coach. I’ve thoroughly enjoyed working with Russel and my business coach, and I know you will too.”

David Nordyke
Simply Design Group

“Russel is an excellent strategic advisor and his personal experience as a business owner makes him ideally suited to be a fantastic mentor. I highly recommend working with him.”

Jay Rutherford
The Virtual Wild

“For any business owner looking for sound business advice and a trusted guide to navigate the complexities of running a business, I would highly recommend Russel. His expertise, leadership, and ability to bring people together make him a standout coach and mentor.”

Kim Beechner
Embark Marketing

“If you’re an agency owner who feels like they are on the right path but just aren’t getting everything to “connect” properly, Russel is who you need.”

Ryker Taylor
Wundertre

Is This Right For You?

The question isn’t if you need a coach, it’s finding the right coach for your journey

You’re already here, which tells me you’re ready for a change. Let’s make sure I’m the right partner for your journey. We’ll likely work well together if

You feel buried in day-to-day operations and need a clear path forward
Your referral-based growth isn’t sustainable or predictable enough
Your referral-based growth isn’t sustainable or predictable enough
You understand meaningful change takes time and commitment
Your team needs stronger systems to deliver consistently
You’re ready to invest for long term success
You’re ready to shift from reactive decisions to strategic leadership

Take the next step.

Book a Time on Calendly

Schedule.
Book a brief discovery call where we’ll discuss your goals and make sure we’re aligned.
Agency Roadmap.
If we’re a good fit, you’ll receive a complimentary Agency Roadmap Session—90 minutes focused entirely on mapping strategic opportunities for your business.
Achieve
From there, we’ll discuss the best way to work together to achieve your vision

Common questions

What you need to know.

While I work with agencies of various sizes, I focus primarily on teams of 5-20 people. This includes full-service marketing, social media, web development, digital advertising, and content creation agencies.

Yes, on an as needed basis. Your team’s growth is crucial to your agency’s success, and ideally you’re seen as the champion for that success. I’m happy to include key leaders in our work together, and on occasion, working with other team members as needed.

Success looks different for every owner, but common metrics include revenue growth, profit margins, and team autonomy. Most importantly, we measure how well your role aligns with your vision for both the business and your life.

We address every area that impacts your success—from client acquisition and delivery to team development and operations. Drawing from 15 years of running a multi-million dollar agency, I bring practical experience in sales, delivery, HR, finance, and leadership. We also focus on your mindset, vision, and other soft skills that will enhance your overall agency and life.

Clients typically see stronger, more profitable client relationships, dependable lead generation, a team that is inspired, motivated, and carries the business for the owner (not the other way around), more confident decision-making, and much more. The combination of these factors, successfully implemented into the fabric of the business, always leads to revenue growth and more freedom for you as the owner.

As long as you’re seeing value. Most engagements are structured as flexible agreements with some specific milestones in place. 85% of clients continue coaching beyond the first year. Many owners appreciate the ongoing accountability and sounding board to ensure their business stays on track. Some agency owners want to focus on singular issues in which engagements typically last 2-3 months. We will work together to determine a time frame and length of engagement in relation to your goals.

Yes, you’ll receive detailed summaries after each session and are welcome and encouraged to submit questions or other items for feedback in between sessions. In addition, there are other opportunities to connect and interact with other agency owners going through very similar challenges and opportunities that you are.

Your ideal agency starts with one simple step

Let’s start with a conversation.

Schedule Your Discovery Call