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Monarch

When Momentum Became Sustainable

How Monarch turned underpriced work, founder overload, and uneven systems into a healthier foundation for six-to-seven figure growth.

The Starting Point

Holly built a respected agency with strong client results, but the business itself was starting to feel heavier than it should.

In early coaching conversations, Holly had real ambition for a much larger enterprise and fulfillment of her purpose, but she was also navigating the strain that often shows up right before a business becomes truly scalable.

Holly estimated the business was only around 70% of true capacity, yet it didn’t feel that way day-to-day.

That disconnect was the signal: the agency didn’t need more hustle. It needed clearer economics, stronger boundaries, and a better operating system.

“I hit a new level burnout this past month… I can’t do it anymore.”

– Holly

Core Challenges

Holly was facing a set of challenges that many ambitious agency ownenrs hit after early growth and success:

  1. Subsidized Client Work

    Pricing was not matching the effort put forth and the value created.

  2. Tight Margins

    There was virtually no margin — in capacity or the bottom line.

  3. Rescuer Mode

    Intervention was replacing accountability and opportunities for professional growth.

Our work centered on three intentional shifts:

Upgrade the Client Portfolio + Economics

We clarified what Monarch’s work was truly worth, established a real pricing floor, and identified the accounts that were actively eroding margin. Moving legacy clients up or out and enhancing the sales process with value and outcomes instead of features and benefits.

Protect CEO Time (“Client Zero”)

We built a repeatable rhythm that ensured Holly could lead the business before the business consumed her.

A key implementation: Client Zero, protecting portions of her time for strategy and leadership focus, the proverbial working on the business not in it. Holly began finding more energy and getting ahead of challenges, not merely keeping up with them.

Build Leadership Leverage Through the Team

We shifted Holly’s leadership style from “answering” to “asking” so the team learned how to think, plan, brief, and solve.

The Results

Growth started to feel lighter, clearer, and more controllable.

The most meaningful outcome wasn’t just more revenue.

After a few months of coaching, Holly casually dropped a major milestone:

“We are going to have our best year of revenue ever” — Holly

And the internal foundation was catching up with the external momentum:

  • Clearer minimums and pricing confidence
  • More leadership space and focus on growing her business
  • Stronger team ownership and problem-solving
  • Pipeline momentum, including a spike in new clients at premium price points never before seen in her business
Going Forward

With a healthy foundation in place, Monarch’s next chapter is building a 7 figure agency model that can exist without her. Not because she wants to, but because that will serve as the foundation for her future plans.

Right now, she’s focused not only on enjoying herself within the business, but a refreshed outlook on her role and how she’ll guide the business forward.

This work only represents the second phase of a much, much larger vision.

Holly put the next horizon plainly:

“It feels like I finally have control over how we grow now, and that’s a really good feeling.”

-Holly




I’ve been working with Russel for over a year now, and our revenue has grown significantly, and many of the challenges I was facing in my business became much clearer and more solvable through his guidance. Russel challenges you when you need it, supports you when things feel heavy, and reminds you to keep going when you’re close to giving up. As we enter year five of the agency, we’re on track to hit the growth goals we’ve been working toward for a long time, and I’m genuinely looking forward to continuing to work with Russel long term. If you’re an agency owner, I can’t recommend working with him enough. It brings peace of mind and clarity, because when you’re responsible for leading everything, it matters to have someone you trust to help lead you.

Holly Medwid
Monarch

About Monarch

Founded in 2021 by Holly Medwid, Monarch helps entrepreneurs and small businesses across Canada and the U.S. unlock the power of social media to drive meaningful results.

Inspired by Monarch’s growth journey through coaching with Russel?

Take the next step.

Book a Time on Calendly

  1. Schedule.

    Book a brief discovery call where we’ll discuss your goals and make sure we’re aligned.

  2. Agency Roadmap.

    If we’re a good fit, you’ll receive a complimentary Agency Roadmap Session—90 minutes focused entirely on mapping strategic opportunities for your business.

  3. Achieve

    From there, we’ll discuss the best way to work together to achieve your vision